Dress up, shine bright.
olulu
A slow fashion brand with a childlike spirit, focusing on color and prints, it is a brand of children's clothing that is colorful and easy to match. It is not limited to clothing, but integrates dressing into life.
puzzle collection
puzzle the world from a new perspective
The world seen by children is completely different from what we see. Their aesthetics are not constrained by established standards, and they have a unique understanding of colors, shapes, and combinations, which often even makes adults wonder: "Is this possible?" But it is this out-of-the-box perspective that makes the world richer and more interesting.
We are used to interpreting things in established patterns, but often ignore the infinite possibilities after rearranging and combining.
The inspiration for this design uses this as inspiration - using the concept of puzzle, the large-scale full-page printed cloth is disassembled and rearrnged to create a new visual effect, as if leading us to look at the world in a new way through the eyes of children.
Children are always optimistic about the future and have vivid imaginations. They are not afraid to try, are not afraid to make mistakes, and are even happy to discover more surprises from mistakes. Can we also have such courage?
When faced with the challenges of life, can we stay curious and embrace uncertainty like children do?
This design is not only a tribute to the innocent perspective of children, but also a wish - no matter how many setbacks you encounter, you must remember to learn from the purity and bravery of children, keep your mind free, and keep your life full of hope.
The way the world looks depends on how we look at it. And when we are willing to break the framework and piece together new possibilities, perhaps we can find back the pure excitement deep in our hearts.
Let your child’s world be filled with colors and imagination!
Olulu is a handmade children's clothing brand founded in the Netherlands, with all raw materials coming from Europe.
Dress up, shine bright.
The design is based on the concept of color, print and a childlike spirit. We hope that through the little many patterns hidden in the product, children wearing Olulu can feel this childlike spirit.